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The brand is in Miami and Fort Lauderdale promoting its Vita Shield Plum Hyaluronic Primer SPF 30.
June 20, 2022
By: Marie Redding
Senior Editor
Fitglow Beauty is kicking off the summer with pop-up events in Miami and Fort Lauderdale—promoting its Vita Shield Plum Hyaluronic Primer SPF 30. Fitglow Beauty is an indie cult favorite, and its pop up weekend in Florida drew crowds. The new Vita Shield Plum Hyaluronic Primer SPF 30 was the star of the event, after being sold out for two-plus years. Guests were able to try the lightweight, multitasking sunscreen meets moisturizing primer formula. It simultaneously protects from UVA/UVB sun damage while locking in complete hydration, supple and bounce to skin. The Summer Beauty Pop Up Event marks the first series of events for Fitglow Beauty as it cements itself as the leading plant-based makeup and skincare brand for local South Florida beauty enthusiasts.
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